Strategic Management (Part 3):
Four
Ingredients for a Winning Company Culture
by Ben Kirshner
When Elite SEM was named the Best Agency of 2013 at
the inaugural U.S. Search Awards (associated with PubCon Las Vegas, an event
supported by SEMPO), our entire team was proud to have our leadership
in the search space recognized. But personally, I’m even more proud that
the recognition helps validate our people and our company culture.
It feels like all the hard work and sacrifice of the
last nine years is paying off in a big way: we are now well on our way to
accomplishing our company’s core purpose, which is to create great lives for
great people.
Any business owner knows,
that’s easier said than done. How do you get great results while also creating
an environment people actually want to work in?
Here are a few facets of our culture that
you too can use to motivate your team to succeed — today, and hopefully, for
years to come:
Put
core values first
As the founder and CEO of Elite SEM, I
believe that hiring for culture is just as important as, say, hiring for online
marketing and account management skills. A large part of being a business
owner and running a successful agency is making sure your employees are
happy and being compensated well. You can train and hire the top talent in your
space, but retaining those people is what will make your clients and customers
successful.
I believe that core values provide the
framework for real company success.
Empower
your employees to manage their schedules
I strive to make my employees happier than
they would be at other companies or agencies in many ways. But the first
thing any employee of Elite would probably tell you about is that our company
allows unlimited vacation time, personal days and sick days. Want to take
a two-week trip to India or Tokyo? Or want to take a Friday off to head to
Gainesville to see the Gators play on Saturday?
No problem — as long as all of the work
you are responsible for is completed or accounted for, and someone else on your
team will be able to cover and is up-to-date on your clients and projects, take
as much time off as you want! This policy has been in place since day
one, and remains one of the benefits hires get most excited about.
Whatever specific policy your company goes
with, the bottom line is that you need to empower your employees to own their
results, actually increasing productivity and improving morale.
Give
them free lunches
When employees aren’t traveling, they are
provided free lunch as well as unlimited coffee, tea, and healthy snacks. We
agree with top tech companies like Google and Twitter, where free
lunch definitely keeps employees happy, feeling valued and forming closer bonds
with other coworkers.
A lot of readers will probably see this
and think, “I can’t afford to do this.” But let’s do the math:
20 days
a month x $12/day= $240/month per employee
Now, do the math on replacing an employee
who is poached by another company. I know it costs me way more than
$10,000 to replace, rehire, find and onboard alone — not to mention the lost
hours of productivity when people leave and buy their own lunch.
Don’t
hire employees — look for owners
Every employee of Elite SEM is also an
owner of Elite SEM. In addition to employees holding equity in the
company, we compensate account managers better than the industry average by
giving them a percentage of the profit they generate for the company. Bonus:
this keeps their goals in line with their clients’ goals.
Consider a compensation plan or an
employee ownership arrangement that will not just attract great people, but
inspire them to work hard for the long haul.
* * *
My goal is for every person at Elite to
feel they are part of a successful, coordinated and supportive team. I also
want them to feel a sense of gratitude and humility at the chance to work with
some of the best online brands, but that has to start with leadership at the
top. A commitment to happy people is our top priority.
What perks do you offer that help keep
employees motivated at your company?
Fuente: Forbes
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