TOP 100 MOST INFLUENTIAL UK AND US UNIVERSITIES ON TWITTER

(Part 1 out of 2)
by Chris Parr
Most universities in the UK and the US now have a presence on Twitter, but which institutions can claim to be using the micro-blogging social network most effectively?

Internet marketing company Coldlime has been crunching the numbers for the 100 top-ranked universities in the UK and the US, and has produced what it believes is a definitive list of the most influential higher education institutions on both sides of the Atlantic.

These tables show how many people are following each university, how many people they follow themselves (allowing a “follower ratio” to be calculated) and the number of tweets each account sends out per day, on average.

However, we have chosen to rank the institutions by their “social authority” score - as calculated by Twitter analytics tool Followerwonk, which assesses each Twitter account’s level of influential activity. This includes the number of retweets the university is generating, and analysis of the user’s follower count and recent activity levels. Here’s a full lowdown of how it works.

Top 100 most influential UK universities on Twitter (based on Twitter data collected 1 May 2014)

University	Following	Followers	Ratio	Tweets/day	Social Authority
Plymouth @PlymUni	1,254	21,600	17.2	7.2	72
Glasgow @GlasgowUni	2,032	36,700	18.1	2.4	69
Birmingham @unibirmingham	996	37,500	37.7	8.8	68
UEA @uniofeastanglia	1,202	22,000	18.3	5.4	66
Swansea @SwanseaUni	1,015	13,800	13.6	5.6	65
Oxford @uniofoxford	167	138,000	826.3	0.9	64
Sussex @SussexUni	3,900	30,900	7.9	6.1	64
Robert Gordon @RobertGordonUni	1,009	10,300	10.2	2.7	64
Ulster @UlsterUni	713	18,200	25.5	4.5	64
Kent @unikent	481	20,800	43.2	4.1	63
Nottingham @UniofNottingham	2,234	29,900	13.4	7.1	63
Sheffield @sheffielduni	19,000	37,400	2.0	2.7	63
Cardiff @cardiffuni	451	32,528	72.1	2.5	62
Essex @Uni_of_Essex	983	19,800	20.1	8.5	62
Cambridge @cambridge_uni	558	117,000	209.7	2.1	61
Lancaster @LancasterUni	743	24,300	32.7	3.8	61
Loughborough @lborouniversity	931	15,500	16.6	4.1	61
Warwick @warwickuni	2,294	32,700	14.3	3.3	60
Aston @astonuniversity	603	19,300	32.0	3.1	60
Huddersfield @HuddersfieldUni	3,409	17,700	5.2	4.3	60
Aberdeen @aberdeenuni	3,493	22,600	6.5	2.4	60
Lincoln @unilincoln	291	13,100	45.0	4.2	60
De Montfort @dmuleicester	507	12,200	24.1	4.9	60
Salford @SalfordUni	731	24,100	33.0	3.8	60
Bath @UniOfBath	427	28,700	67.2	3.7	59
Surrey @UniOfSurrey	1,290	23,100	17.9	2.6	59
Bristol @bristoluni	161	31,000	192.5	2.6	59
Coventry @covcampus	833	18,900	22.7	6.2	59
Manchester Met @ManMetUni	428	24,700	57.7	2.2	59
Leicester @uniofleicester	2,525	20,400	8.1	3.5	58
Dundee @DundeeUniv	1,991	19,600	9.8	6.2	58
Liverpool @livuni	623	24,400	39.2	5.9	58
Teesside @TeessideUni	1,616	20,700	12.8	4.4	58
Kingston @KingstonUni	110	21,000	190.9	2.2	58
UCL @uclnews	1,025	25,600	25.0	3.0	57
Edinburgh @uniofedinburgh	391	36,600	93.6	1.8	57
Northampton @UniNorthants	3,082	9,834	3.2	6.2	57
Liverpool John Moores @ljmu	507	12,400	24.5	2.2	57
Sheffield Hallam @sheffhallamuni	1,929	25,400	13.2	2.2	57
Edinburgh Napier @EdinburghNapier	803	14,000	17.4	2.9	57
Exeter @uniofexeter	7,643	25,800	3.4	4.1	56
York @uniofyork	548	26,600	48.5	2.0	56
Southampton @unisouthampton	906	20,600	22.7	2.2	56
Leeds @universityleeds	544	32,400	59.6	1.8	56
Reading @uniofreading	447	11,300	25.3	2.2	56
Goldsmiths @GoldsmithsUOL	682	15,600	22.9	1.3	56
Sunderland @sunderlanduni	508	9,276	18.3	7.1	56
Anglia Ruskin @angliaruskin	311	13,300	42.8	1.6	56
Derby @DerbyUni	3,177	17,100	5.4	4.3	56
Central Lancashire @uclan	705	16,300	23.1	3.5	56
Worcester @worcester_uni	264	7,541	28.6	2.6	56
St Andrews @univofstandrews	298	17,400	58.4	0.8	55
King’s College London @kingscollegelon	1,001	25,100	25.1	1.1	55
Keele @KeeleUniversity	2,365	18,600	7.9	2.9	55
Bournemouth @bournemouthuni	353	18,700	53.0	5.1	55
University of the Arts London @UniArtsLondon	3,622	15,500	4.3	3.1	55
Birmingham City @MyBCU	312	14,500	46.5	3.9	55
Falmouth @falmouthuni	866	10,000	11.5	8.4	55
Bradford @BradfordUni	937	15,500	16.5	2.7	55
Staffordshire @StaffsUni	776	14,700	18.9	7.2	55
Durham @durham_uni	1,610	14,600	9.1	1.8	54
Chester @UOchester	324	12,900	39.8	2.2	54
Bangor @BangorUni	359	16,500	46.0	2.0	54
Edge Hill @edgehill	986	17,300	17.5	2.6	53
Nottingham Trent @TrentUni	1,691	19,300	11.4	3.6	53
Hertfordshire @UniofHerts	785	14,900	19.0	2.9	53
Aberystwyth @AberUni	5,535	14,700	2.7	2.3	53
Westminster @uniwestminster	2,730	15,200	5.6	1.0	53
Strathclyde @unistrathclyde	416	17,200	41.3	0.9	52
Oxford Brookes @oxford_brookes	1,070	15,200	14.2	1.6	52
Queen Mary @QMUL	4,746	18,600	3.9	1.8	52
Portsmouth @portsmouthuni	623	16,100	25.8	2.1	52
Queen’s, Belfast @queensubelfast	373	17,200	46.1	2.1	52
Northumbria @NorthumbriaUni	334	15,500	46.4	1.4	52
Hull @UniOfHull	1,083	18,500	17.1	1.8	52
Winchester @_UoW	457	5,802	12.7	7.2	52
Glasgow Caledonian @CaledonianNews	776	8,925	11.5	5.3	52
Newcastle @uniofnewcastle	307	10,900	35.5	1.2	50
Royal Holloway @RoyalHolloway	467	10,900	23.3	1.4	50
Heriot-Watt @HeriotWattUni	397	10,400	26.2	1.1	49
Brunel @bruneluni	203	10,600	52.2	2.1	49
Chichester @chiuni	370	10,800	29.2	1.1	49
Imperial College @imperialcollege	2,643	27,500	10.4	1.1	48
Stirling @StirUni	145	9,319	64.3	1.2	48
Bath Spa @bathspauni	119	13,000	109.2	1.8	48
London School of Economics @LSEnews	516	13,900	26.9	0.7	47
SOAS @soas	205	10,900	53.2	1.5	47
City @CityUniLondon	488	11,100	22.7	1.5	47
York St John @Yorkstjohn	296	9,710	32.8	1.6	47
Brighton @uniofbrighton	241	16,800	69.7	1.6	46
Gloucestershire @uniofglos	462	11,000	23.8	2.0	46
UWE Bristol @uwebristol	582	7,365	12.7	1.3	45
West London @UniWestLondon	2,028	4,241	2.1	3.2	45
St Mary’s UC, Twickenham @YourStMarys	247	5,063	20.5	1.6	44
Buckingham @UniOfBuckingham	235	7,166	30.5	0.8	43
UC Suffolk @UCS_NEWS	181	2,960	16.4	1.2	40
Queen Margaret @QMUniversity	251	6,366	25.4	0.5	39
Newman University @newman_uni	85	1,840	21.6	0.7	39
Greenwich @UniGreenwich	137	2,362	17.2	3.0	35
Manchester @OfficialUoM	235	1,444	6.1	1.0	21

Editor’s note: The UK table has been updated to reflect changes made by Coldlime after the original publication of the data.

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